PETER KEINZ

Peter Keinz is Associate Professor and deputy head of the Institute for Entrepreneurship and Innovation of WU Vienna. He has been doing research in the fields of Open and User Innovation, Knowledge- and Technology Transfer, as well as Entrepreneurship for more than 15 years.

Besides his academic endeavours, Peter places great emphasis on collaborations with the corporate world. He has conducted more than 200 consulting projects with start-ups, corporations, and research organizations. Currently, Peter helps organizations like CERN and Fraunhofer e.V. with their open innovation activities.

The Researcher

As a researcher, Peter is interested in open and user innovation approaches. He strongly believes that organizations need to open up their innovation processes in order to remain competitive. Thus, Peter researches instruments and methods helping organizations to tackle the creative potential of external stakeholders. Furthermore, he studies how organizations need to be designed to be capable of exploiting the promise of open and user innovation approaches.

Peter's work has been published in leading academic journals such as the Journal of Marketing, Organization Science, and Journal of Product Innovation Management. Also, he has received several awards for his papers.

The Teacher

Peter has been teaching Entrepreneurship and Innovation Management for more than 15 years on bachelor and master level. During this time, he has also served as a keynote speaker to events like the Raiffeisen Forum Zukunft, NXP's 2016 strategy retreat, and various innovation workshops organized by the Austrian Chamber of Commerce.

In his talks, Peter aims at explaining complex phenomena in an easy-to-understand way, using examples and analogies to illustrate the core ideas and concepts. Following the motto "...involve me and I'll learn...", he also places great emphasis on the interaction with the audience.

Peter has been awarded WU's "Excellent Teaching Award 2013".

The Coach

Peter is currently helping organizations like CERN and Fraunhofer e.V. with regard to their open innovation activities.

Rather than conducting traditional consulting projects as an external adviser, Peter acts as a coach to intra-organizational project teams. He provides the project team members with all the methodological know-how they need to come-up with a valuable solution themselves. Following a pre-defined milestone plan, the teams receive feedback on their concepts and hints on how to proceed with their projects. This approach allows for both, the development of creative new ideas as well as the acquisition of new skills and compentences by the project team members.